Politique de confidentialité

We are MX Diamonds Limited, a company registered in England and Wales under number 11733004 with its registered office at Holbrook House, Oakley Lane, Oakley, RG23 7JY, United Kingdom. 

You can contact us at info@mxdiamonds.com or by telephone on +44 20 3095 2050.

This Global Privacy Notice applies to the personal information we obtain via your transactions and interactions with MX Diamonds, including through your use of MX Diamonds websites, mobile applications, social media pages and other platforms that reference this Privacy Notice (“Online Channels”); your visits to our stores, including when you complete our customer information collection cards, and when you connect with us via telephone, at our events and through surveys (“Offline Channels”); and through our third-party sources, including advertising and social media networks (collectively, the “Channels”).

Information we obtain

We collect personal information about you through various Channels as described above. The types of personal information we collect include:

  • contact information (such as name, postal address, email address, and mobile or other telephone number);
  • username and password;
  • payment information (such as your payment card number, expiration date, authorization number or security code, delivery address, and billing address);
  • customer service information (such as customer service inquiries, comments, and repair history);
  • photographs, comments and other content you provide;
  •  information regarding your personal or professional interests, date of birth, marital status, demographics, and experiences with our products and contact preferences;
  • information you submit in connection with a career opportunity at MX Diamonds, such as contact details, information in your CV (including work history, education and language skills) and details about your current employment;
  • purchase and transaction information;
  • contact information you provide about friends or other people you would like us to contact;
  • location data (such as data derived from your IP address, country and/or zip/post code) and the precise geolocation of your mobile device where we have provided notice and choice, as appropriate;
  • clickstream data and other information about your online activities (such as information about your devices, browsing actions and usage patterns), including across the Online Channels and third-party websites, that we obtain through the use of cookies, web beacons and similar technologies (see our Cookie Policy);
  • information we may obtain from our third-party service providers; and
  •  other personal information we obtain through our Channels.

Collection of data with cookies and other technologies

We use cookies, web beacons (including pixels and tags), web server logs and other technologies that collect certain information about you by automated means through our Online Channels, including when you visit our websites, interact with our emails, use our apps, or interact with our ads, content, tools, widgets or plug-ins.

The providers of third-party apps, tools, widgets and plug-ins on our Online Channels, such as Facebook “Like” buttons, also may use automated means to collect information regarding your interactions with these features. This information is collected directly by the providers of the features and is subject to the privacy policies or notices of these providers. To the extent permitted by applicable law, MX Diamonds is not responsible for these providers’ information practices.

How we use the information we obtain

We use the personal information we obtain as described in this policy and rely on a number of legal bases to do so as described further below, including:

  • performance of a contract with you;
  • our legitimate business interests;
  • compliance with a legal obligation, a court order, or to exercise or defend legal claims; or
  • your consent to the processing, which you can revoke at any time.

 We use the information we obtain to perform a contract with you or to take steps at your request prior to entering into a contract, including to:

  • transact with you and provide various products and services to you;
  • process and fulfill orders in connection with our products and services and keep you informed about the status of your order;
  • manage career opportunities, including for recruitment purposes, employee onboarding and other Human Resources purposes;
  • provide customer support (including repairs, alterations, cleaning and other services); and
  • create and manage your account with MX Diamonds.

 We use the information we obtain on the basis of our legitimate interests, which we can describe further upon request, including to:

  • operate, evaluate and improve our business (including developing new products and services; enhancing and improving our services; managing our communications; analyzing our products and customer base; performing data analytics; and performing accounting, auditing and other internal functions);
  • reduce credit risk and manage collections;
  • verify your identity;
  • send you promotional materials and other communications (including thank you notes, special occasion reminders and other communications from sales professionals with whom you’ve engaged);
  • communicate with you via email, postal mail, phone and other means about, and to administer your participation in, special events, contests, sweepstakes, programs, offers, surveys and market research;
  • protect against, identify and prevent fraud and other unlawful activity, claims and other liabilities;
  • comply with and enforce relevant industry standards, contractual obligations and our policies; and
  • respond to your inquiries.

In addition, we process your personal information to comply with and enforce applicable legal requirements to which we are subject and for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

We also use the information in other ways for which we provide specific notice at the time of collection and obtain your consent to the extent required by applicable law.

Information we share

We do not disclose personal information we collect about you, except as described in this Global Privacy Notice. We share personal information with service providers who perform services on our behalf based on our instructions. We do not authorise these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. Examples of these service providers include entities that process credit card payments, manage and reduce our credit risk, verify information, fulfil orders, and provide web hosting, analytics and marketing services.

In addition, we may disclose information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials, and (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity. We also reserve the right to transfer personal information we have about you in the event we sell or transfer (or contemplate the sale or transfer of) all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganisation, divestiture, dissolution or liquidation).

To the extent permitted by applicable law, we typically retain personal information we obtain about you for as long as it is needed (1) for the purposes for which we obtained it, in accordance with the terms of this Global Privacy Notice, which generally means that we will keep your personal information for the duration of our relationship or as long as you keep your account open with us; or (2) to take into account applicable statute of limitation periods and comply with mandatory applicable laws. To the extent provided by the law of your jurisdiction, you may request that we delete your information or restrict the processing of such information by contacting us as indicated below.

We offer you certain choices in connection with the personal information we collect about you, such as how we use the information and how we communicate with you. To update your preferences, ask us at any time to remove your information from our mailing lists, exercise your rights or submit a request, please contact us. You can also unsubscribe from our mailing lists by following the “Unsubscribe” link in our emails. To the extent provided by the law of your jurisdiction, you may request access to the personal information we maintain about you or request that we correct, update, amend, or delete your information, or that we restrict the processing of such information by contacting us.

Subject to applicable law, you have the right to receive, in a structured, commonly used and machine-readable format, the personal information that you have provided to us about you, with your consent or based on a contract to which you are party. You have the right to have this information transmitted to another company, where it is technically feasible. You also may lodge a complaint with the data protection authority in your country if you are not satisfied with our responses.

Where provided by law, you may withdraw any consent you previously provided to us or object at any time on legitimate grounds to the processing of your personal information, and we will apply your preferences going forward. This will not affect the lawfulness of our use of your information based on your consent before its withdrawal.

To exercise your rights, please contact us via email or post. To help protect your privacy and maintain security, we may take steps to verify your identity before granting you access to the information or complying with your request. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request if we find it to be manifestly unfounded or excessive, or in case of an access request, in order to provide you with additional copies of the personal information we maintain about you.

When you use our Online Channels, both we and certain third parties (such as our advertising networks, digital advertising partners and social media platforms) may collect personal information about your online activities, over time and across third-party websites.

Data Transfer

We transfer the personal information we collect about you to countries outside of the country in which the information originally was collected, including the jurisdictions in which our affiliates and service providers operate. Those countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to other countries, we will implement appropriate safeguards to help ensure that we protect that information as described in this Global Privacy Notice.

If you are located in the European Union (“EU”), United Kingdom or Switzerland, we will comply with applicable legal requirements providing adequate protection for the transfer of personal information to recipients in countries outside of the EU, UK or Switzerland that have not been recognized as providing an adequate level of data protection. In this event, we will implement appropriate safeguards.

We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

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